There is likely a demographic this particular message is aimed at and I'm certain that I'm not in it, so there's no point in being outrageously outraged about it. And there's not much point in decrying sexual innuendo in a world where it's ubiquitous.
What the ad actually tells me is this -- the Obama campaign senses that it isn't anywhere close to getting the youth vote it needs, so it's time to break out a youth culture icon. I'm assuming Diablo Cody is past her sell-by date on this one, so we get the slightly overripe liberal arts gal (Dunham went to Oberlin, natch) with the shoulder tat.
Others have also pointed out that the Obama campaign apparently stole the idea from Vladimir Putin:
I actually like the Putin ad better, because it shows better political reasoning at work. And the young woman seeking her fortune is quite fetching.
Anyway, the topic of a first presidential vote is amusing. My first presidential vote came in the 1984 Wisconsin primary. I was 20 years old at the time and was in my junior year at Beloit. I cast my initial vote for Ernest Hollings, of all people. Hollings, for those of you who don't remember, was sort of a Foghorn Leghorn type of southern Democrat. Hollings was a complete also-ran in that cycle and by the time the Wisconsin primary rolled around, it was clear that the race on the Democratic side was between Gary Hart and Walter Mondale. I had a sense at the time that Hart was a phony and Mondale has never impressed me, so I figured I'd pick someone else. And since Hollings had a sense of humor, he got my vote. Hollings had characterized the 1983 invasion of Grenada as "an attack on a golf course." I thought that was pretty funny and since Don Rickles wasn't on the ballot, Hollings was the choice. I knew he wouldn't win, but I couldn't see myself voting for any of the other candidates. It was a classic young person's vote in the silly division.
People make their choices for a lot of reasons. It would be nice to imagine that we all take citizenship seriously and soberly study the issues, but it's just not so. Obama understands this, which is why he had Kal Penn make an innuendo-laden speech at the DNC convention, too. In the end, you have to hope that people think things through and make the right decision.