Monday, June 30, 2014

Brand Management

Hmmm.....
President Barack Obama is selecting former Procter and Gamble executive Robert McDonald as his choice to be secretary of Veterans Affairs.

McDonald, 61, is a native of Gary, Ind., who grew up in Chicago. He was at the helm of Proctor and Gamble from July 2009 to July 2013.
It's an interesting choice. P&G specializes in consumer goods, with a particular strength in brand management. It maintains a wide portfolio of consumer brands and does an excellent job of managing the reputation of its brands. If there were ever a brand in need of repair, it's the VA.

1 comment:

Bike Bubba said...

Interesting choice of a turnaround artist, as it's noted that the nominee did not turn P&G around, except possibly in the wrong way. More or less, you've got a guy who understands financials and financials only trying to implement systems. It's a disaster waiting to happen.

Hopefully the Senate shoots this guy down HARD, as his major qualification appears to be support for Dear Leader.