It's especially strange in the case of Matt Entenza, who has spent millions of dollars on ads and building a campaign infrastructure. Entenza is a wealthy man, but mostly because he was fortunate enough to marry Lois Quam, who has been a highly successful executive at places like United Healthcare, among others. She earned millions there, many of which Entenza has blown through in an effort that will likely fall short.
Why would Entenza have done this? And why would Quam have let him do this? I suspect the answer is here:
Founded in the spring of 2009 by Lois Quam, an internationally recognized visionary and leader on the emerging New Green Economy (NGE), and universal health care reform, Tysvar is an independent, privately held, Minnesota-based NGE, and health care reform incubator.
Our mission at Tysvar is:
• Bringing scale to the New Green Economy
• Universal health care reform
We are a strategic advisor and incubator of ideas, organizations and people working to facilitate and build the NGE to scale, which means our goal is contributing to a viable, profitable and socially responsible industry of sustainability, clean technology, and renewable energy sources.
Quam has had to temporarily give up control of this entity while her husband has campaigned for governor, but she is still quite prominently mentioned all over the website and maintains a blog there.
As a practical matter, Tysvar will profit handsomely if any DFLer becomes governor, because they all march in lockstep on these issues and would be likely to pursue policies that favor green initiatives. Tom Emmer would be far less amenable to such things, which is Bad for Business if your business is Tysvar.
If Entenza does go on to lose the primary, watch what happens at Tysvar very carefully.