Toyota Motor is backing off from electric vehicles and focusing on hybrids, with plans to offer 21 new or redesigned hybrid models by 2015. It sells one electric vehicle now, the pricey Rav4 EV. It had planned to sell thousands of a second, small electric vehicle, but now it only intends to sell about 100 of them to to governments and “selected users in Japan and the U.S.” According to Reuters, Toyota says it “misread the market and the ability of still-emerging battery technology to meet consumer demands.”Emphasis mine. Bubba can confirm this, but barring something extraordinary happening, 20 years from now, we'll still be talking about battery technology as "still-emerging." And 20 years after that.
"The current capabilities of electric vehicles do not meet society's needs, whether it may be the distance the cars can run, or the costs, or how it takes a long time to charge," said, [Takeshi] Uchiyamada, who spearheaded Toyota's development of the Prius hybrid in the 1990s.
Wednesday, September 26, 2012
It's Electric, So Frantically Hectic
Toyota tells the truth: