Monday, February 06, 2017

Super Bowl


  • The game felt eerily familiar, as New England turned things around completely. Momentum is a real thing in a football game and it seemed as though Atlanta lost their nerve at the end. Did they choke? I'm not sure of that, but they weren't aggressive enough in the 4th Quarter. One field goal would have iced the thing.
  • Lady Gaga's show was fine. Better than Beyonce and Katy Perry, but not as good as Bruno Mars. I'm glad the Super Bowl has stopped bringing out the geriatric rockers of my youth -- the halftime show The Who put on a few years back was cringeworthy. Since I don't generally partake of Top 40 radio, I was surprised at how many of Gaga's songs I recognized.
  • Generally, the ads weren't all that interesting. Our friend R. A. Crankbait made a smart observation on social media yesterday -- the ad for Honda featuring talking high school yearbook photos was clever and well executed, but did it really have anything to do with buying a Honda? That's the problem with many Super Bowl ads -- cleverness for its own sake does not move the merch. It also appears that something called 84 Lumber decided to make a political statement, but it didn't make much sense, either as an ad or as a strategy. In a divided nation, why cheese off half your potential clientele, especially when you don't yet have nationwide reach? The closest 84 Lumber location I can find is in Gurnee, Illinois, which is north of Chicago. Dumb ad, dumb strategy.
  • The circus comes to town next year. Get ready.


Gino said...

read it. its worthy.

Mr. D said...

read it. its worthy.

A very old message, really. The Beatles were on it 50 years ago.

How does it feel to be
One of the beautiful people?
Tuned to a natural E
Happy to be that way
Now that you've found another key
What are you going to play?

Bike Bubba said...

My only thought on that Audi commercial was "how'd they get the soapbox car to the track in that?" Didn't watch most of the commercials, but the Alfa Romeo wasn't bad. Except I don't think I'll ever be able to afford one. :^)

Bike Bubba said...

Hats off to a 6th round draft pick whose favorite targets appear to be a 7th round draft pick and an undrafted free agent, both under 6' tall and with speed that says "tight end" a lot more than "wide receiver". Talk about "getting the most out of what God gave you", there ya go.