- The game felt eerily familiar, as New England turned things around completely. Momentum is a real thing in a football game and it seemed as though Atlanta lost their nerve at the end. Did they choke? I'm not sure of that, but they weren't aggressive enough in the 4th Quarter. One field goal would have iced the thing.
- Lady Gaga's show was fine. Better than Beyonce and Katy Perry, but not as good as Bruno Mars. I'm glad the Super Bowl has stopped bringing out the geriatric rockers of my youth -- the halftime show The Who put on a few years back was cringeworthy. Since I don't generally partake of Top 40 radio, I was surprised at how many of Gaga's songs I recognized.
- Generally, the ads weren't all that interesting. Our friend R. A. Crankbait made a smart observation on social media yesterday -- the ad for Honda featuring talking high school yearbook photos was clever and well executed, but did it really have anything to do with buying a Honda? That's the problem with many Super Bowl ads -- cleverness for its own sake does not move the merch. It also appears that something called 84 Lumber decided to make a political statement, but it didn't make much sense, either as an ad or as a strategy. In a divided nation, why cheese off half your potential clientele, especially when you don't yet have nationwide reach? The closest 84 Lumber location I can find is in Gurnee, Illinois, which is north of Chicago. Dumb ad, dumb strategy.
- The circus comes to town next year. Get ready.
Monday, February 06, 2017