Thursday, January 19, 2006

Adventures in Marketing

Do you have something to offer? And is anyone willing to buy it? Sometimes there are things that make you wonder.

I understand that Daunte Culpepper, NFL quarterback, is now expecting the Minnesota Vikings to renegotiate his current contract, as he believes he is worth more than what he currently receives. Prior to this season, Mr. Culpepper was known for his general passing prowess, winning personality and imposing physique. But in 2005, it all went bad for him. At times he seemed genuinely at sea without having Randy Moss available to make spectacular downfield grabs. He then became implicated in the infamous "Love Boat" scandal, apparently for enjoying a public lap dance. Then he had a severe kneee injury that may permanently alter the course of his career. Meanwhile, his backup, Brad Johnson, managed to quietly lead the Vikings to a six-game winning streak, salvaging a winning season and almost saving Mike Tice's job.

So this year's resume entry for Mr. Culpepper includes the following:
  • Shaky, even substandard performance
  • Embarrassing and potentially criminal behavior
  • A serious injury

But he's worth more now. You have to wonder what he's thinking.

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