President Barack Obama is selecting former Procter and Gamble executive Robert McDonald as his choice to be secretary of Veterans Affairs.It's an interesting choice. P&G specializes in consumer goods, with a particular strength in brand management. It maintains a wide portfolio of consumer brands and does an excellent job of managing the reputation of its brands. If there were ever a brand in need of repair, it's the VA.
McDonald, 61, is a native of Gary, Ind., who grew up in Chicago. He was at the helm of Proctor and Gamble from July 2009 to July 2013.
Monday, June 30, 2014
Brand Management
Hmmm.....
Subscribe to:
Post Comments (Atom)
1 comment:
Interesting choice of a turnaround artist, as it's noted that the nominee did not turn P&G around, except possibly in the wrong way. More or less, you've got a guy who understands financials and financials only trying to implement systems. It's a disaster waiting to happen.
Hopefully the Senate shoots this guy down HARD, as his major qualification appears to be support for Dear Leader.
Post a Comment